Your Fair Trade & Organic Coffee Fix


Two More Stores Stocking Emerald Frog Organic Coffee
October 29, 2009, 7:08 pm
Filed under: Coffee How To | Tags: , , ,

Emerald Frog’s organic coffee is in 2 more Illinois stores, bringing the number to 10 – Marketplace on Oakton in Skokie, and Block’s Country Market in Hampshire. =)



I Don’t Drink Coffee
October 8, 2009, 7:07 pm
Filed under: Coffee How To | Tags: , , ,
I Don't Drink Coffee - at least, I didn't used to

I Don't Drink Coffee - at least, I didn't used to

I don’t drink coffee.

At least, once upon a time I didn’t. It was all Diet Coke, all the time. The non-coffee drinking masses will understand this. Especially in summer! Why on earth would you pour hot coffee into your body when it is 110 degrees on the outside?

And then: drinking coffee. Yuck. As I grew up, my parents drank that bitter, pre-ground nonsense from grocery stores. By the time I finished putting enough sugar and milk into the concoction to make it edible, or rather drinkable, it was hardly recognizable as coffee anymore.

So I didn’t bother. I went through high school, college, and the early part of my professional career without drinking coffee with any kind of regularity.

The sole exception was at sales meetings. Being trapped in a dimly lit conference room for eight hours and enduring Death By One Thousand PowerPoints required me to kick my caffeine intake up a notch and guzzle that nasty swill as fast as I could. Fortunately, I had been through college and had learned how to a shot. This skill helped me get the coffee down, and it also helped me to get through the presentations while remaining alert and actually learn something.

As time went on, I also learned to drink coffee socially. Using the same method as some people employ to only drink alcohol socially, or only smoke cigarettes when out with friends; I would only drink coffee at weddings, funerals, and at Play Group.

Enter: Starbucks.  Even a hard core anti-coffee drinker like myself would be hard pressed to not be at least a little … curious … about those whipped-cream-topped desserts.  I mean: coffees.  Not desserts.  Oh, ok.  Desserts!  That’s why I walked in there in the first place!  Because their coffee looked like dessert!

And lo and behold, when mixed with enough Splenda and whipped cream that it no longer resembles java, it’s pretty darn good. 

Plus, where did the bitter taste go?  Even straight up, Starbucks, Caribou Coffee and the other upscale coffee joints offer a cup of joe that lacks that face-pinching bitterness I had begun to associate with coffee.  It turns out that the bitterness was actually staleness.  In the same way that it’s probably a mistake to chop your apples if you don’t plan to eat them until weeks later, the same is true about coffee.  That is why pre-ground coffee is vacuum packed.  That is why it always tasted to awful to me.  Vacuum packed coffee is actually stale coffee.  Eureka!

Still, straight-up coffee shop brews, Starbucks especially, can be a little strong for my newly evolving palette.  And their whole, grind-at-home beans are still vacuum packed.  Whole beans are certainly better — but the vacuum packaging was a real hang-up for me. 

It turns out that it goes back to the roasting process.  Starbucks roasts their coffee to a point past where many people are comfortable drinking it.  It is better than pre-ground, but over-roasting (in my opinion) and then vacuum-sealing is not a good combination.

As a side note, looking at a bag of organic Caribou Coffee … it was only 30% organic.  So it was 70% grown with pesticides.  No, no, no, this won’t do.  Won’t do at all.

Clearly, there was only one thing to do.  Start up a company providing 100% organic whole beans in special packaging that does not have to be vacuum sealed.  And there you have it.  Emerald Frog was born.

Cheers!



Hope Shines When Neighbors Help Neighbors
September 3, 2009, 6:31 pm
Filed under: Coffee How To | Tags: , , , , ,

Neighbors’ Hope, Generosity Shines at 3rd Annual Garage Sale to Cure SMA

Saturday, September 19  |  8 a.m. – 2 p.m.  |  Naperville, Illinois 

 NAPERVILLE, ILLINOIS / 3 September 2009In a community fueled by active sports like soccer, running and little league, Naperville neighbors will rally once again in support of a local girl and her challenges with Spinal Muscular Atrophy (SMA).  The 3rd Annual Garage Sale to Cure SMA will be held Saturday, September 19 from 8 a.m. to 2 p.m. at 1401 Ambleside Circle in Naperville, Illinois.

The little girl is Angie, an energetic and cheerful 5th grade student who has SMA.  SMA is a rare genetic disease that inhibits the body’s ability to move well, and also causes weakened muscles.  Angie’s power wheelchair helps her keep up with her friends, including Kyra Scadden – her best friend and the vision behind the Sale to Cure SMA. In 2006, Kyra was very concerned about Angie’s condition, and also that other people didn’t understand it.  Kyra decided to hold a garage sale and donate the proceeds to SMA research. 

Word of this idea spread quickly, and community collaboration grew the event into a stunning success.  The Garage Sale to Cure SMA has raised a total of $21,900 – and every penny of it went to find a cure for SMA. 

“I will keep raising money for SMA until a cure is found,” said Kyra.

Kyra’s mother Kris Scadden organizes the annual event.  She lets her house be taken over by garage sale treasures, and be filled with dozens of local volunteers donating to their time and talents to the cause.

“No matter what the economy is doing, my amazing neighbors come out in force every year for this sale,” said Scadden, mother of three.  “They donate valuable and wonderful items for the sale, rally volunteers, organize, and roll up their sleeves to help.  We live in a remarkable community that really pulls together again and again for this worthwhile cause.” 

Highlights of this year’s sale include:

  • Silent auction – Bid on Chicago Blackhawks tickets, a stay at a Wisconsin Inn, a basket of Tupperware, and more.
  • Raffle – Enter to win prizes at the Garage Sale to Cure SMA.
  • SMA Merchandise – Show your support for a cure with a new product line of SMA items.
  • Vendor Sale – Shop for the Cure.  Go to www.angieshope.org for a link to eBay auctions and vendor sites, including Tupperware, Mary Kay, Lia Sophia, Pampered Chef, Tastefully Simple, Avon, and Emerald Frog Organic Coffee Beans.  A portion of the sales made through the site will be donated to SMA.

How you can help:

  • Donate items to sell.  Drop off items September 14-18 at 1401 Ambleside Circle in Naperville.
  • Donate on the web.  Go to www.angieshope.org and make a cash donation.
  • Shop.  Come to the garage sale on September 19 to take advantage of great deals, enter the raffle and silent auction, enjoy a free cup of organic coffee, and say hello to Angie and Kyra.  You can also shop online at the Sale to Cure SMA’s eBay site and Vendor Fundraisers via www.angieshope.com


Free Shipping on Organic Coffee Goodness
August 24, 2009, 4:56 pm
Filed under: Coffee How To | Tags: , , ,

FREE SHIPPING w- $25 organic/Fair Trade coffee purchase @ www.emeraldfrog.com – use coupon code FAIRTRADE.



Decaf: Good or Bad – ?
August 10, 2009, 10:05 pm
Filed under: Coffee How To

Did you know that most coffee is decaffeinated using methylene chloride? Emerald Frog uses the Swiss, or “CO2″ method.

Decaf, Good or Bad?

Recently a variety of the coffee tree was discovered that naturally contains almost no caffeine. Until and unless that species finds its way into commercial production, we’re left with the current methods for removing unwanted caffeine from coffee. But how do those methods affect the taste of our java?

Blind taste tests suggest that most people can’t really tell the difference between decaf and regular, provided both kinds are processed properly and the cup brewed well. But, for those who can…

Among the methods for removing caffeine from coffee is treatment with hot water, followed by rinsing in methylene chloride.

Maybe you didn’t know your coffee had already seen water before you got to it? In fact, several times. The berries are rinsed after picking to soften the outer fruit for removal, then rinsed again to help eliminate the remaining flesh.

And possibly you were unaware your grounds had taken a dip in the swimming pool before being served. (Ok, swimming pool water is really dilute hydrochloric acid, not methylene chloride. Never let a chemist stand between you and a good line.)

So, the taste difference is less likely to come from the presence or absence of caffeine as from any remaining processing chemicals and whether they removed flavor-producing components.

Chemical removal of the caffeine from green, unroasted beans starts by warming them in hot water or steam. That opens the bean’s pores. Then the beans are rinsed in methylene chloride, which binds to the caffeine and is then flushed away.

Alternatively, the beans can be soaked for several hours in hot water, where the caffeine leaches out into the bath. The beans are removed and methylene chloride introduced to the bath. There it bonds with the caffeine, not the flavored components that have washed out of the bean. The beans are then soaked again where they reabsorb the flavor compounds.

An entirely different process, called the Swiss method, also soaks the beans in hot water for several hours, but no methylene chloride is used. Instead the caffeine is removed by filtering the water through activated charcoal. More or less pure carbon, the molecular structure of activated charcoal has been altered to provide a large surface area for other molecules to stick to.

The first method is less expensive and so is preferred by most manufacturers. And – no surprise – there are ongoing debates about whether it degrades the taste. As usual, quality control makes the largest difference. But, there are even techniques available to the individual for reducing caffeine intake.

Darker, less acidic, roasts already contain less caffeine as a consequence of the roasting process. And blends of decaf and regular are an option for those who simply must cut down.

As to the taste…. Well, as in any issue of taste, individual preferences generally swamp any objective chemical differences. Since caffeine has an inherently bitter taste, many can detect its presence or absence. Whether that makes decaf good or bad is, as they say, a matter of taste.

Copyright 2006 Ellery Coleman, reprinted with permission

Ellery Coleman has been a coffee drinker for many years and enjoys several cups of coffee each morning. He is an Internet Entrepreneur with a special interest in Internet Marketing.  http://www.donecoffee.com/



Coffee Bean Idea Brews Up Solution
July 2, 2009, 3:44 pm
Filed under: Coffee How To | Tags: , ,

http://www.suburbanchicagonews.com/napervillesun/business/1648869,6_3_NA02_FROG_S1-090702.article



Food Network Guidelines to a Great Cup of Coffee
May 14, 2009, 3:58 pm
Filed under: Coffee How To

Pour Over This Sage Advice from Food Network Guru Alton Brown

According to Food Network personality and food science guru Alton Brown, “Brewing a simply perfect cup of Joe can be perfectly simple, if you stick to some basic guidelines.”  Now, if you are not familiar with Alton Brown, this headline sounds altogether too bland to lead to any useful advice.  But once you get to know Alton Brown, you will find that you cannot help but to respect his advice… and you will want to follow it.

For one thing, Alton Brown is the creator and host of the Food Network television show Good Eats and head commentator on Iron Chef America.  He enthusiastically pours his wealth of knowledge for the science of cooking and food into every show. 

For another, Mr. Brown never, ever sacrifices taste for convenience.  Occasionally, when he is making pickles or tortilla chips from scratch, it is clear that the extra steps are extensive, expensive, and therefore ‘nice to haves.’  However, when it comes to coffee, his added steps are very manageable, and the result is tangible … upping the ante to ‘have to haves.’

And what does our favorite food science guru insist goes into a jolly good cup of joe? 

In a nutshell:

  • Buy quality beans
  • Buy whole beans – do not settle
  • Look for a foil-style bag with a one-way valve
  • No valve = stale coffee
  • Stale = not desirable
  • Buy only 1 week’s supply … or several small sealed packages
  • Grind right before brewing
  • Want mild coffee? Brew to full strength, then dilute with hot water to prevent over-extraction (bitterness)
  • A gold mesh filter brings out regional nuances in flavor
  • A pot of coffee on a heating element leads to bitterness
  • Bitterness = bad

As someone who never drank coffee until recently, discovering the right way to brew it has changed my entire outlook on java, and, indeed, my life.  The problem was that pre-ground coffee is simply too bitter.  So now I get beans from my reliable purveyor – making sure I have a foil-type bag with the one way valve – and grind the beans as I need them.  I went from drinking diet soda in the morning to black coffee, because the taste of freshly-roasted, freshly-ground coffee beans is simply excellent.  I liked it so much that I started a company – www.emeraldfrog.com.

And those are results I will enjoy pouring over.

Cheers!



How to brew coffee
May 13, 2009, 7:12 pm
Filed under: Coffee How To

Coffee Snobs: Rejoice!

You can say what you want about the high priced coffeeshops all over the country … they have actually done us a favor.  No longer do we accept the stale, pre-ground coffee available for five dollars a pound at the grocery store.  America has become a nation of coffee snobs, and even in this economy – that is a good thing.  Truly!

Even with the financial system on the skids, coffee snobs can rejoice.  Brewing coffee at home is the new black … black coffee, that is.  Or, for those of us who insist on caramel mocha lattes (read: dessert masquerading as coffee) there is hope for us as well – without having to finance it by the cup.  There are coffee sprinkles from Coffee Accents in chocolate, vanilla, amaretto, cinnamon and more!  There are Torani flavor shots in caramel, hazelnut and vanilla!  Hallelujah!

But delicioso coffee flavors alone cannot get the job done.  It is crucially important to NOT DRINK STALE COFFEE.  Say it with me: “I will not drink stale coffee.”  And if you are buying your coffee pre-ground, you are buying stale coffee.  That is why it tastes more bitter than the coffee you receive at an upscale restaurant.  As soon as the air hits the inside of the beans, it starts to get stale.  It is absolutely advantageous it to grind your coffee yourself.  You are worth it!

Yes, it requires an extra step, but with the availability of nifty products like the Cuisinart Grind and Brew, you can get your hands on a single machine that does it all.  If the $160 price tag is a no-no in this economy, you can still get a restaurant quality burr grinder from Cuisinart for about $50 or a simple blade grinder for about $20.  Check out www.emeraldfrog.com to buy.  Emerald Frog has coffee beans and flavorings, too.




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